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Cookie Policy

Transparency regarding our use of cookies & tracking technologies

Last updated: 14 October 2026 | Effective from 1 January 2025

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or tablet when you visit a website. They are widely used to make websites work efficiently, enhance user experience, and provide analytical or advertising information to website operators.

Under the EU ePrivacy Directive and General Data Protection Regulation (GDPR), we respect your privacy choices and provide full transparency regarding all cookies used on priyalifescience.com.

2. How We Use Cookies

We classify the cookies used on our website into three distinct categories:

A. Strictly Necessary Cookies

These cookies are required for the basic operation of our website, such as maintaining user sessions, security, and storing your cookie preferences. They do not require consent under ePrivacy Regulations.

B. Analytics Cookies (Google Analytics 4)

We use Google Analytics 4 (`G-HFKC926N2L`) to collect anonymous, aggregate data regarding traffic, popular articles, and site performance. We implement Google Consent Mode v2 — analytics cookies are disabled by default and are only activated if you consent via our consent banner.

With your consent we also use Microsoft Clarity to see how pages are used (clicks, scrolling, anonymised session recordings and heatmaps), so we can fix pages that are hard to use. Clarity is not loaded at all unless you click “Accept all”.

C. Advertising Cookies

We do not currently display advertising, and no advertising cookies are set. If we introduce advertising in future, we will update this policy first and ask for your consent before any advertising cookie is used.

3. Inventory of Cookies Used

Cookie Name Type / Category Duration Purpose
PHPSESSID Strictly Necessary Session Maintains secure user login session state.
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_ga, _ga_* Analytics (Google) 2 Years Distinguishes unique users for Google Analytics 4 (requires consent).
_clck, _clsk Analytics (Microsoft Clarity) 1 Year / 1 Day Keep one Clarity user ID and join page views into one session (requires consent).
CLID, MUID Analytics (Microsoft Clarity) 1 Year Set by Microsoft to identify the browser across Clarity sessions (requires consent).

4. Google Consent Mode v2 & Your Choices

We strictly enforce Google Consent Mode v2. When you visit our website for the first time, analytics storage, ad storage, ad user data and ad personalisation are all set to DENIED until you make a selection, and Microsoft Clarity is not loaded.

Withdraw or Update Consent

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6. Contact Us

If you have any questions regarding our Cookie Policy, please contact our editorial and privacy team at news@priyalifescience.com.