Transparency regarding our use of cookies & tracking technologies
Cookies are small text files that are placed on your computer, smartphone, or tablet when you visit a website. They are widely used to make websites work efficiently, enhance user experience, and provide analytical or advertising information to website operators.
Under the EU ePrivacy Directive and General Data Protection Regulation (GDPR), we respect your privacy choices and provide full transparency regarding all cookies used on priyalifescience.com.
We classify the cookies used on our website into three distinct categories:
These cookies are required for the basic operation of our website, such as maintaining user sessions, security, and storing your cookie preferences. They do not require consent under ePrivacy Regulations.
We use Google Analytics 4 (`G-HFKC926N2L`) to collect anonymous, aggregate data regarding traffic, popular articles, and site performance. We implement Google Consent Mode v2 — analytics cookies are disabled by default and are only activated if you consent via our consent banner.
To support our independent life science newsroom, we display advertisements served by Google AdSense (`ca-pub-7115911159063188`). Google and its certified vendor partners use cookies (including the DoubleClick DART cookie) to personalize advertisements based on your browsing activity. AdSense cookies are placed only if you grant explicit consent.
| Cookie Name | Type / Category | Duration | Purpose |
|---|---|---|---|
PHPSESSID |
Strictly Necessary | Session | Maintains secure user login session state. |
pls_consent |
Strictly Necessary | 1 Year | Stores your GDPR cookie consent preferences. |
_ga, _ga_* |
Analytics (Google) | 2 Years | Distinguishes unique users for Google Analytics 4 (requires consent). |
IDE, __gads |
Advertising (AdSense) | 13 Months | Used by Google AdSense to serve relevant ads & frequency capping. |
We strictly enforce Google Consent Mode v2. When you visit our website for the first time, ad storage, ad user data, and ad personalization are defaulted to DENIED until you make a selection.
You can change your consent preferences for cookies and trackers on this website at any time. Clicking the button below will reopen our consent banner where you can adjust your choices:
You can manage or opt out of personalized ad targeting at any time via the following official opt-out tools:
Most web browsers allow you to manage cookie preferences directly through their settings. You can block or delete cookies by following the guides below:
If you have any questions regarding our Cookie Policy, please contact our editorial and privacy team at news@priyalifescience.com.